Choosing Unsigned Unsigned Bands Promotion Books that Yield Results

As an struggling unsigned band, I read dozens of music promotion books that vouch that their advice will get you incredible results. Some are yielded incredible results, most have a few decent music promotion tips, but are not quite there when it comes to all around great books. Here are a few for you to consider:

Guerrilla Music Marketing Handbook
by Bob Baker

Bob Baker was the man who got me interested in music promotion for unsigned bands. I found his newsletter, The Buzz Factor, and was inspired to share my experiences. This book been his best seller since it was originally released in 1996. It's been updated many times since and is filled with some absolutely invaluable advice for any unsigned musician. Bob Baker also offers several special bonus including a report on How to Double Your CD Sales (in 90 Days or Less). This book is well worth the obscenely low price he sells it for and I'm still learning new tips every time I read it.

How To Promote Your Music Successfully Online
by David Nevue

David Nevue knows online music promotion. He started in the late 90's promoting various music businesses online, including the Music Business Academy. In 2002, he quit his day job and began a career as a successful unsigned musician earning over $5,000.00 per month! David is the kind of person you WANT to learn from.

Due to the fragile nature of the internet, David publishes a new edition of his music promotion book once every quarter. So the information is always up-to-date and relevant. And let me tell you, some of the tips he offers are just fantastic! He teaches you ways to attract targeted web traffic to your website that will earn you new fans. I highly recommend this book to Anyone wanting to make a strong presence online. And the price is MORE than reasonable at under $15.

Grow Your Band's Audience
by Joe Taylor, Jr.

Grow Your Band's Audience is much shorter than I expected. It's one of those pocket-sized books you see at the store. When I saw the price I was a bit shocked and disappointed. Over thirty bucks for a tiny books with minimal information. Would I pay it? Honestly, no. However, I must admit that there are some absolutely brilliant marketing tips. I was really impressed in particular with a tip on how to pack a venue without spending a fortune on traditional advertising. Quite ingenious ideas actually. There's also some great information for those struggling to setup street teams.

One bonus, that might make you think twice about buying the book is the teleclass recordings. The author offers group classes by telephone where he answers questions and encourages unsigned bands to think about they can promote their music. If you sign up for the newsletter, you can take classes for as low as five bucks which is well worth the investment for the information and stimulation.

How To Make $100,000 a year in the Music Business (Without a Record Label, Manager, or Booking Agent)
by David Hooper

I finally broke down and got a copy of this book that I'd heard so much about. The title is fantastic, and the copy behind it is mind-boggling. David Hooper of Kathode Ray Music was approached by an unsigned musician who was making over $100,000 in the music business. He had written a book. David looked it over, edited it, and began selling it online.

After all the hype, I found it very poorly formatted. This made it kinda difficult for me to read. But I also found it actually has some amazing music promotion tips for unsigned bands. The thing that really caught my eye was how the artist was able to earn a percentage of bar sales as part of their income. For just under $20 this isn't too bad a deal.