Play It Forward - Viral Unsigned Bands
Promotion
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Have you seen the Kevin Spacey movie, Pay It Forward? I loved the movie. I'm an idealist. So seeing an "idea" rocketed forward to me is beautiful. And it's a great example of effective Viral Band Promotion.
For those of you who haven't seen it, it's about a boy responding to a class assignment comes up with basically an idea to improve life. Basically, he determines to help three people in a "special, life-changing way". But instead of having them pay him back for his kindness, he tells them to pay it forward, that is, to help three people in a life-changing manner. Then they require the same pay it forward philosophy. It's a beautiful example of... well, network marketing.
Well, I left the theatre inspired, thinking, "How can I institute this in my life?" With MP3.com's help, I came up with "Play It Forward". It's a webpage that encourages fans to send e-cards of our music.
The page reads, "Is there a song here that you really like? Play it forward and share it with your friends. Your friends and we will both thank you."
Since posting that link we get an extra 2-5 more e-cards sent every day from people "Playing It Forward". And that is very personal way to get more people listening to your music.
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