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Promotion NyQuil
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Last week, I introduced the term Viral Music Promotion, whereby your musical career grows with little effort on your part. Then I was surfing the net, and I came across a bulletin board regarding viral marketing. I read through some outstanding marketing ideas.
The prob was they were contributing word-of-mouth marketing advice, not viral music promotion. What the contributors did not realize is that viral music promotion requires virtually effort on your part, after your initial effort..
In order for Viral Music Promotion to work, you must:
Let me explain how better how it works. We'll talk in the form of eBooks which are the most-common tool used in viral promotion.
Typically, the marketer compiles a 5-10 page eBook of information on a topic their audience is interested in. On every page, they include the business name, URL, additional contact information, and possibly even a small sales pitch for a product. The topic information is generic but useful. Enough so, that they author of the eBook encourages other website owners to give it away at their website as a special gift to their customers for free. This continues down the chain. Follow?
Now, the birth of the MP3 and high-speed internet access has given musicians an easy entrance into viral music promotion. Viral marketers use eBooks. Unsigned Bands can use MP3s.
Each MP3 can be encoded with information about the song, your band, and your web address. Pick your best single and use it as a marketing tool. Start by giving it away to your fans. Tell your fans that they can give your MP3s away to people for free... as a gift. Encourage them to post a link on their website. Give them a reason... perhaps a bonus MP3 every month, or a discount on your CD prices. Increase the rate of proliferation of the virus by finding other places to post your MP3. Remember once the virus is started, it requires virtually no effort on your part.
PS. If you want to really take advantage of this great idea, I found a secret website that has achieved amazing results with this very idea. Don't miss out... click here!
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